Overview

Poke is a storytelling consultancy that helps brands translate their business objectives into impactful, insight-driven stories across multiple platforms. Our strength lies in combining strategy, creativity, and execution to move businesses forward.

Job Position: Senior Copywriter
Location: Lagos

Job Summary

The senior Copywriter plays a critical role in the development of content strategy and execution of consumer-centric, integrated marketing campaigns.

Job Responsibilities

  1. Lead the development of brand tone, voice and copy guidelines.
  2. Writing original copy and slogans for advertising campaigns
  3. Develop the brand’s content strategy across consumer-facing channels.
  4. Develop and manage editorial calendars for various member communication channels.
  5. Review and suggest improvements for the content written by other writers
  6. Work with client and strategy team to develop annual content strategy, style guide and master calendar
  7. Work with designers, Brand Managers, and key stakeholders to develop overall content and creative concepts for campaigns, establishing tone and copy style to appropriately reflect brand positioning.
  8. Document content strategy process and standards, and mentor copywriters and design teams on executing strategies.
  9. Monitor and share industry trends and competitor activity related to content and brand positioning.
  10. Understand and integrate SEO best practices and keywords into engaging web content to drive conversion.
  11. Monitor content success and progress, and also give insights into the content performance
  12. Optimise copy based on user testing or in-market performance.
  13. Be an advocate for strategic content planning and brand voice development, and continually strive to improve our capabilities.

Requirements

  1. Previous working experience as a copywriter for 3-5 years +
  2. BA degree in Literature, Journalism, Marketing or a similar relevant field
  3. The copywriter should be creative, have good communication skills and have immense knowledge of sales and marketing strategy.
  4. Outstanding writing skills
  5. Experience with proofreading
  6. Good time-management skills
  7. Ability to multitask
  8. Strong interpersonal and communication skills
  9. Critical thinker and problem-solver

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing, Social Media